What, How & When do Nielsen count the activity on Twitter?
For the Nielsen Twitter TV Ratings they look at the below four main factors:-
* TWEETS - Tweets ascribed to a linear TV episode. (Only tweets from the U.S are counted but they can retweet International tweets)
* UNIQUE AUTHORS – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time.
* IMPRESSIONS - The number of times any Tweets ascribed to a TV episode were seen.
* UNIQUE AUDIENCE - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am.
* TWEETS - Tweets ascribed to a linear TV episode. (Only tweets from the U.S are counted but they can retweet International tweets)
* UNIQUE AUTHORS – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time.
* IMPRESSIONS - The number of times any Tweets ascribed to a TV episode were seen.
* UNIQUE AUDIENCE - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am.
HASHTAG, HASHTAG, HASHTAG!
Always use #BATB on every tweet.
We are not sure yet exactly how Nielsen determine what tweets are attributed to each show. They no doubt use some sort of keywords system but to be on the safe side if we all use the main hashtag of our show we know we are covered......and it's simple & quick!
****PLEASE NOTE THERE WILL ALSO BE A NEW HASHTAG GIVEN BY THE NETWORK EACH WEEK FOR EACH NEW EPISODE, THIS WILL BE USED FOR TRENDING PURPOSES DURING THE SHOW. YOU CAN USE BOTH HASHTAGS IN YOUR TWEET BUT IT'S RECOMMENDED NOT TO USE MORE AS YOUR TWEET MAY THEN BE CLASSED AS SPAM AND NOT BE COUNTED.
Always use #BATB on every tweet.
We are not sure yet exactly how Nielsen determine what tweets are attributed to each show. They no doubt use some sort of keywords system but to be on the safe side if we all use the main hashtag of our show we know we are covered......and it's simple & quick!
****PLEASE NOTE THERE WILL ALSO BE A NEW HASHTAG GIVEN BY THE NETWORK EACH WEEK FOR EACH NEW EPISODE, THIS WILL BE USED FOR TRENDING PURPOSES DURING THE SHOW. YOU CAN USE BOTH HASHTAGS IN YOUR TWEET BUT IT'S RECOMMENDED NOT TO USE MORE AS YOUR TWEET MAY THEN BE CLASSED AS SPAM AND NOT BE COUNTED.
STAYING POWER!
Tweets are counted over a 7 hour period - 3hrs before, during and 3hrs after the show airs in your time zone - so if you aim to be around for as many of these hours as you can. Just remember you don't want to end up in Twitter Jail so be aware of the 100 per hour and 1000 per day tweet limit. |
FOLLOW, FOLLOW, FOLLOW!
The number of people that your tweets reach is also important so as a FANmily we need to follow each other. But it's not just fellow Beasties that count all followers increase your reach and the unique twitter audience of your tweets, so do whatever you can to increase your followers. Unique Audience is de-duplicated so if you see tweets from 10 people about #BATB you are only counted once in the Unique Audience.
The number of people that your tweets reach is also important so as a FANmily we need to follow each other. But it's not just fellow Beasties that count all followers increase your reach and the unique twitter audience of your tweets, so do whatever you can to increase your followers. Unique Audience is de-duplicated so if you see tweets from 10 people about #BATB you are only counted once in the Unique Audience.
BE UNIQUE!
The number of unique U.S TWEETERS count. (Unique Authors)
So U.S Beasties even if you can't stay around for long make sure you join Twitter at some point during the 7 hours to be counted. The number of times a tweet is viewed (Impressions) are also counted but these are de-duplicated so if a tweet is sent and then re-tweeted 10 times by people you follow it will only count as 1 impression for you, therefore the more unique tweets arriving on your Twitter feed the better. |
WEAR YOUR TWIBBON WITH PRIDE!
WHY? To help identify each other so that we make the most of everyone's time & efforts on Twitter and try to make as many of our tweets count as possible. Please add the appropriate Twibbon to your profile picture. Please see note to International Beasties at the bottom of this page.
WHY? To help identify each other so that we make the most of everyone's time & efforts on Twitter and try to make as many of our tweets count as possible. Please add the appropriate Twibbon to your profile picture. Please see note to International Beasties at the bottom of this page.
International Beasties you will know who are U.S Beasties so that you can strike up a conversation with them to help with unique tweets.
U.S Beasties you will be able to see which are International tweets to retweet, or better still copy & paste with an added comment to make them a unique tweet. A massive THANK YOU to @Greycent1 for this excellent idea PLEASE NOTE: These have not been introduced to "Divide" the family....simply to help identify each other for those that want to wear them to assist on new episode days. |
How to add a Twibbon
*Click on link above. *Click on the ‘Add to Twitter’ button. * Authorise the Twibbon App. * Position and Resize Twibbon *When happy with the size and position, click the ‘Add the Twibbon to Twitter’ button. Your profile picture will then be overlaid with the Twibbon and a support Tweet will be posted on your behalf. For those of you that already wear the Certified Beastie Twibbon that Kari designed you can wear more than one Twibbon if you like. If you would like to resize your current Twibbon so that you can wear both you will need to re-upload your profile picture then add each Twibbon seperately. |
MOST IMPORTANTLY - HAVE FUN !!!
If we do what we did in S1 & S2 and simply enjoy talking about #BATB on Twitter with our Beastie friends we will be successful in the Nielsen Twitter TV Ratings. The Network will want to see organic genuine BATB love and we have that by the bucket load.
If we do what we did in S1 & S2 and simply enjoy talking about #BATB on Twitter with our Beastie friends we will be successful in the Nielsen Twitter TV Ratings. The Network will want to see organic genuine BATB love and we have that by the bucket load.
Message to International Beasties.
Please don't worry too much about the fact that only U.S Tweets are counted for Nielsen. We can ALL play a part. We need U.S Beasties to send close to 100 tweets per hour for 7 hours if they can!. They can retweet (or quote) International tweets and if you are outside the U.S and tweet & discuss the show like you have always done with U.S Beasties your chatter WILL matter and WILL help to support as 50% of the conversation will be counted as unique tweets. We will also attempt to "Trend" during the 7 hours so your tweets will help towards the worldwide trend - make sure you avoid jail though!
Also if you have an IP address changer** installed on your browser if you change to U.S then Twitter should recognise this as your location and your tweets should be included in Nielsen stats, aswell as helping towards a U.S trend.
** AnonymoX, Hotspot Shield, Tunnelbear or similar
Please don't worry too much about the fact that only U.S Tweets are counted for Nielsen. We can ALL play a part. We need U.S Beasties to send close to 100 tweets per hour for 7 hours if they can!. They can retweet (or quote) International tweets and if you are outside the U.S and tweet & discuss the show like you have always done with U.S Beasties your chatter WILL matter and WILL help to support as 50% of the conversation will be counted as unique tweets. We will also attempt to "Trend" during the 7 hours so your tweets will help towards the worldwide trend - make sure you avoid jail though!
Also if you have an IP address changer** installed on your browser if you change to U.S then Twitter should recognise this as your location and your tweets should be included in Nielsen stats, aswell as helping towards a U.S trend.
** AnonymoX, Hotspot Shield, Tunnelbear or similar